Last updated: August 27, 2026
This Privacy Policy explains how MarsEVOL (“MarsEVOL,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects information when you visit marsevol.com, contact us, request a lighting plan or quotation, interact with our business communications, or authorize a MarsEVOL application or integration. For purposes of this Policy, “MarsEVOL” refers to the operator of the MarsEVOL website and related MarsEVOL business services.
By using our website or services, you acknowledge the practices described in this Policy. Where applicable law requires consent, we will rely on consent for the relevant processing.
1. Information We Collect
Information you provide directly
We may collect information you choose to provide when you submit a contact form, request a free lighting plan, ask for a quotation, download materials, communicate with us by email, or otherwise contact MarsEVOL. This information may include:
- Name and business contact details, such as email address and telephone number.
- Company, institution, job function, country or region, and other professional information.
- Project information, including greenhouse dimensions, crop type, lighting targets, PPFD or DLI requirements, drawings, installation conditions, control requirements, timelines, budgets, or purchasing needs.
- Messages, attachments, and other information you provide in business communications.
Information collected automatically
When you visit our website, we and our service providers may automatically collect certain technical and usage information, such as IP address, approximate location derived from IP, browser and device type, operating system, referring pages, pages viewed, session information, interactions with forms or downloads, and cookie or similar identifiers.
Information from business and professional platforms
We may receive professional or business information from platforms or services you choose to use with MarsEVOL, including LinkedIn. If an authorized administrator connects a MarsEVOL LinkedIn application, we may process the minimum information needed to operate the integration, such as an authorized account identifier, organization or Company Page identifier, OAuth access token, granted permissions, content submitted for publishing, post identifiers, and related publishing or performance metadata. We do not use such integrations to collect unrelated LinkedIn member data.
2. How We Use Information
We may use information to:
- Respond to inquiries, quotations, technical questions, and project requests.
- Prepare greenhouse lighting layouts, product recommendations, control concepts, PPFD/DLI calculations, or other requested engineering support.
- Operate, maintain, secure, and improve our website and services.
- Measure website traffic, content performance, advertising effectiveness, lead generation, and conversion performance.
- Communicate with customers, prospective customers, distributors, research institutions, system integrators, and other business contacts where permitted by law.
- Operate authorized integrations, including publishing or managing MarsEVOL organization content through LinkedIn where the required permissions have been granted.
- Prevent fraud, spam, abuse, security incidents, and unauthorized access.
- Comply with legal, regulatory, accounting, tax, and contractual obligations.
3. Cookies, Analytics, and Advertising
Our website may use cookies, tags, pixels, local storage, and similar technologies for essential website functions, analytics, performance measurement, advertising measurement, and related purposes.
Google Analytics
We use Google Analytics to understand how visitors use our website. Google Analytics may collect information such as session activity, approximate location, browser and device information, and cookie or client identifiers. We use this information to evaluate website performance, improve content and navigation, and understand how visitors reach and use MarsEVOL pages.
Google Ads
We may use Google Ads and related conversion-measurement features to understand whether advertising leads to relevant website activity or business inquiries. Depending on configuration and your consent choices, Google and MarsEVOL may use first-party or third-party cookies, advertising identifiers, or similar technologies for measurement and advertising-related purposes.
Where required by applicable law or Google policy, consent is required for non-essential cookies or advertising-related storage. You can also manage or delete cookies through your browser settings and use the privacy or advertising controls offered by the relevant service provider.
For more information about how Google handles data, see Google’s Privacy Policy and Google’s information for sites and apps that use Google services.
4. LinkedIn Integrations
MarsEVOL may use LinkedIn developer tools or APIs to support authorized business functions such as publishing or managing content for the MarsEVOL Company Page. Such access is limited to the permissions approved by LinkedIn and granted by the authorized user.
If you authorize a MarsEVOL LinkedIn integration, we may process authentication tokens, LinkedIn account or organization identifiers, permission scopes, content you choose to publish, and related publishing metadata. We use this information only to provide the authorized functionality, maintain security, troubleshoot the integration, and comply with LinkedIn platform requirements.
You may withdraw LinkedIn authorization through the controls available in your LinkedIn account or by contacting us. You may also request deletion of LinkedIn-derived information held by MarsEVOL by emailing info@marsevol.com. When authorization is withdrawn or no longer needed, we will delete or de-identify LinkedIn-derived personal information within a reasonable period, subject to legal, security, backup, and recordkeeping requirements.
LinkedIn operates under its own privacy practices. See LinkedIn’s Privacy Policy for information about LinkedIn’s processing.
5. Legal Bases for Processing
If you are in the United Kingdom, European Economic Area, Switzerland, or another jurisdiction that requires a legal basis for processing, we rely on one or more of the following, as appropriate:
- Contract or pre-contractual steps: to respond to a quotation, design, purchase, or service request.
- Legitimate interests: to operate a B2B website, improve services, secure our systems, measure business performance, and communicate about relevant commercial services where those interests are not overridden by your rights.
- Consent: where required for cookies, advertising technologies, certain communications, or third-party integrations.
- Legal obligation: where processing is required to comply with applicable law.
6. How We Share Information
We may disclose information to service providers and business partners that help us operate our website and business, such as hosting providers, website and security providers, email providers, analytics and advertising providers, cloud infrastructure providers, professional advisers, logistics providers, and authorized technology platforms.
We may also disclose information if required by law, legal process, regulatory request, or where reasonably necessary to protect the rights, safety, security, property, or integrity of MarsEVOL, our customers, users, or others.
We do not sell personal information for money. Certain analytics or advertising activities may be treated as a “sale” or “sharing” under some privacy laws even when no money changes hands. Where those laws apply, you may have the right to opt out of such processing.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including responding to inquiries, supporting projects, maintaining business records, resolving disputes, complying with legal obligations, preventing abuse, and enforcing agreements.
Retention periods vary by data type and context. For example, project and commercial communications may be retained while a business opportunity, customer relationship, warranty, or legitimate recordkeeping need remains active. Analytics data is retained according to the settings of the relevant analytics platform. Authentication tokens and integration data are retained only while needed to provide the authorized integration and are deleted, revoked, or de-identified when no longer required, subject to legitimate security, backup, or legal requirements.
8. International Data Transfers
MarsEVOL serves international business customers and may use service providers located in different countries. As a result, information may be processed outside the country where you live. Where required, we use appropriate safeguards or rely on legally recognized transfer mechanisms for international transfers of personal information.
9. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. No internet transmission or storage system can be guaranteed to be completely secure, so we cannot guarantee absolute security.
10. Your Privacy Rights
Depending on your location, you may have rights concerning your personal information, including the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information, subject to applicable exceptions.
- Object to or restrict certain processing.
- Withdraw consent where processing is based on consent, without affecting prior lawful processing.
- Request portability of certain information where applicable.
- Opt out of certain targeted advertising, sale, or sharing activities where applicable.
- Lodge a complaint with an appropriate data-protection authority.
To exercise a privacy right or request deletion of data associated with a MarsEVOL website inquiry or LinkedIn integration, email info@marsevol.com. We may need to verify your identity before completing certain requests.
11. Children’s Privacy
MarsEVOL is a business-to-business horticultural lighting website and is not directed to children. We do not knowingly collect personal information from children in circumstances where parental consent would be required by applicable law.
12. Third-Party Websites and Services
Our website may contain links to third-party websites, research institutions, standards organizations, social platforms, or other services. Their privacy practices are governed by their own policies, and MarsEVOL is not responsible for the privacy practices of third parties.
13. Changes to This Policy
We may update this Privacy Policy when our services, technologies, legal obligations, or data practices change. We will post the revised version on this page and update the “Last updated” date above. Material changes may be communicated through additional means where required by law.
14. Contact Us
If you have questions about this Privacy Policy, our data practices, or a privacy or deletion request, contact:
MarsEVOL
Email: info@marsevol.com
Website: https://marsevol.com/